Interview: SØF talks latest single

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After releasing two consecutive singles in two months, indie pop artist SØF continues on a fast track with her brand new single, Shame On Me.Diving headfirst into a combination of gut-wrenching lyrics and a darker side,  SØF is steadily revealing all of her colours through her latest releases, while simultaneously shedding away the initial mainstream pop persona of her younger career. Although still mysterious, SØF seamlessly spits out a raw, tongue-in-cheek layer of her artistry through a blend of synth pop verses and fast-singing. Hoping to maintain a wave of momentum through her natural ability to write descriptive, personified indie-pop tracks, SØF will continue to release various singles throughout the first half of 2017.  SØF is a sassy, spunky and unapologetic indie-pop artist with a flair for fast-singing and rapping. Seamlessly weaving between genres by incorporating elements that she’s inspired by, SØF has a knack for being eclectic and exceptionally unique. While her onstage persona may be cheeky, SØF is personable and sweet with a passion for philanthropy and giving back. Her soulful vocals combined with her catchy pop hooks and bold lyrics make her a musical force to be reckoned with. Check out Shame on Me below!

We caught up with the singer as she talked about her latest single, new music and more!

How has the release of ‘Shame On Me’ go so far with fans?

So far so good! I’ve gotten a ton of positive feedback already and I’m just elated that people have been listening to everything I’ve put out this year. I’ve got three more to go and I can only hope I continue getting that same great response!

Can you tell us a little bit about the song?

I wrote “Shame on Me” about my very weak attempt to get over an ex. Obviously it didn’t go so well.

How would you compare to the likes of Ghosts and Infinity?

Lyrically, “Ghosts” is kind of a diss track and “Infinity” is a love song, whereas “Shame on Me” is about begging for a guy to take me back. The main theme of all three songs centers around love, but they’re all so different. In terms of sound though, “Ghosts” is kind of soulful, “Infinity” is super atmospheric and “Shame on Me” has a more rock-y type vibe. I wanted to play around with different elements when I went into the studio to record all three, and I really like all the different sounds I experimented with. It’s all still “SØF,” but just different layers of me.

Will there be a EP on the way?

As of right now, I’m just focusing on releasing singles- one every month for the first six months of 2017. After that though? I guess you’ll just have to wait and see…

If you could work with any band on a new song, who would it be and why?

Oh, that’s a toughie. I listen to so many bands and some of my favorites just put out new albums recently, so I’m a little torn here. I’ll have to go with Young The Giant though. They’re a huge musical influence of mine. Sameer also has one of my favorite voices ever and I would die a little inside if I got the chance to work with him.

How pumped are you to be playing alongside VISTA on 8th April?

Actually, it’s pretty funny- Hope and I have known each other since high school. We even went to the same university together and we’ve been buds for awhile. Before she was in VISTA we used to play at the same open mic at our school, so it’s kind of crazy to see how much things have changed in the last few years. It’s definitely going to be a fun show! I’ve also never been to BoonTunes so I’m stoked to try out a new venue!

What made you get into music in the first place?

I honestly don’t know- I’ve just always had such a love for it. I’ve been singing ever since I was a toddler and the first time I ever performed in front of an audience was around the age of 4. I’ve been writing songs since I was 7 and I’ve just always carried this enormous passion for music. It’s ingrained in me I guess.

What does it mean to you when you see fans listen to your music?

The only word I can use to describe it is surreal. It’s one thing when your family or friends listen. It’s almost expected, you know? But when random strangers on the internet DM you on Twitter or people come to your shows and say, “hey, I listened to your new single and I love it,” I get thrown for a loop. I’m not a celebrity or “famous” in any way whatsoever, and you’re telling me that people are actually taking the time out of their day to listen to my music AND they dig it? That’s nuts, man.

If you could perform at any venue in the world, where would it be and why?

I hate to give you the most generic answer in the world, but I’m owning it and sticking to it. Madison Square Garden. I love New York, I love arenas, and I love the idea of stepping onstage at MSG and singing to thousands of people. It’ll happen one day.

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