Rising South Wales rockers The Now know how to put on a jam-packed rock ’n’ roll show with a glam edge, and now they’re bringing that same energy to the brand-new music video for their punchy, electrifying single, ‘Did You Miss Me?’.
They don’t need to play at being rock stars – their anthemic sound, recent performance at the Isle of Wight Festival, major support slots with the likes of Madness, and gritty, leather-jacket-clad aesthetic already prove they have the credentials. But the visual invites us into a world of fame, fortune and late-night fun, making you feel like you’re along for the ride on a raucous world tour with the four-piece.
Set largely in a limo, with champagne pouring into glasses and camera flashes consuming the screen, the video moves from paparazzi chaos to breaking free and singing out of the window, dancing, and showcasing the bond and friendship that make the band such a tight-knit unit.
There’s a tongue-in-cheek element throughout, ensuring they never take themselves too seriously and leaning into their playful side. All the while, we get to witness the electrifying performance they bring to their live sets – this time illuminating a dark car park as frontman Shane Callaghan leads with his effortless showmanship.
‘Did You Miss Me?’ is an instantly infectious hit – think groove-heavy basslines, a glossy ’80s synth sheen and the eruptive guitar solos that have helped define their sound, all built around an irresistible hook that becomes the track’s centrepiece. As the video shows, they’re heading for the big time, leaning further into their pop side without abandoning their rock instincts.
It’s nostalgic, yet never pastiche – and completely fresh.
A song that captures the rush of attraction, nerves, anticipation and uncertainty that comes with knowing there’s something between two people but not quite knowing where it’s going, ‘Did You Miss Me?’ is a bold sonic return for the group, providing the final glimpse into their recently released sophomore album, ‘Moments In Motion’.
This marks a defining moment for the fast-rising band. Across twelve tracks, The Now have refined the dance-infused alternative rock sound they’ve been shaping over the last few years – and now, they’re ready to shake things up.