If anyone is positioning themselves to skyrocket in 2026, it’s London’s own Allegra. Closing out the year in style, she unveiled her hotly tipped second EP, ‘Red‘, a collection as bold and striking as its title. Signalling a new direction, the project feels more mature and reflective, capturing her transition into adulthood after rising through the ranks as a teenage artist. She’s raised the bar – and now she’s feeding us visuals to match, with the release of a stunning new music video for one of the EP’s standout tracks, “Ash.”
“Ash” is sleek in production and sultry in melody, revealing a darker edge to the singer’s signature chart-ready, dance-pop sound. Its alluring rhythm and synth-washed soundscape create space for Allegra’s vocal to take centre stage – just as she takes full command of this beautifully confident new era.
Dressed in a minimalist outfit, she delivers the song’s sharp lyrics with unwavering eye contact and fluid, understated choreography, set against the backdrop of a stylish, modern room. Her performance is as captivating as every velvety note she sings. This is the kind of pure pop that hooks you instantly and demands a spot on your playlist – and the immaculately shot video delivers the very same effect.