World-renowned liqueur brand, Jägermeister, continues its takeover of UK summer festivals with a series of ice cool activations and line-ups to bring party-goers the best night of their lives.
This weekend, Jägermeister will be immersing attendees into the brand universe with a fun, custom “tattoo” studio so festival goers can temporarily mark the day. A Berlin style vintage photobooth will also be at the activation, allowing revellers to immortalise the best night of their life and make memories to last a lifetime.
This year’s bar-illiant festival season kicked off at Manchester’s Parklife (10th-11th June), with its very own intimate stage, The Jägermeister Platz. The stage now re-emerges at Boomtown festival, serving up ice cold shots (straight from the freezer!), with a new ice-cold stage. The Gen-Z festival has an equal gender line up – an important detail to the liquor haus.
Dedicated festival sponsors of over 10 years, Jägermeister is continuing to shake up the festival scene and rapidly grow its reputation as the summer’s favourite ice cold drink and allowing its fame for providing memorable experiences to snowball. Jägermeister will be present at an epic seven dates this summer nationwide, including Boardmasters (9-13 August), Boomtown (9-13 August) and Sundown (1-3 Sept).
Behind the scenes, at each activation Jägermeister is also serving ice-cold drinks at its very own VIP area, equipped with its own Hubertus Circle bartender and VIP goodie bags containing portable chargers, bucket hats, sunglasses and fans.
Peter Kennedy, Head of Digital, Culture & Events at Jägermeister comments:
‘Jägermeister is excited to be taking festival fun to the next level this year by creating lasting memories with our consumers, with the launch of the temporary tattoo studio and Berlin style photobooth.
‘We’re dedicated to creating the ultimate festival atmosphere and giving people the best night of their lives – an ongoing mission fundamental to Jägermeister’s DNA.’
Jägermeister will be appearing at the following festivals this summer:
- Boomtown, Winchester: 9-13 August
- Boardmasters, Newquay: 9-13 August
- Bloodstock, Walton-On-Trent: 10-13 August
- Sundown, Norwich: 1-3 Sept