Introducing: Erika Grapes

Milan (Italy), Swansea (Wales)- Dream pop singer songwriter Erika Grapes has shared a powerful and compelling music video of the single “Nothing’s Gonna Hurt You Baby” earlier this month. 

The video was filmed in Swansea, Wales by director and artist Alfie Scheinman which Erika had long known since a time she spent in London singing in an indie rock band named Bungalow Purple, where Alfie was playing guitars and composing part of the songs. 

Although being a songwriter, also, Erika decided for her debut single as a solo artist to cover the famous Dream Pop hit “Nothing’s Gonna Hurt You Baby” by Cigarettes After Sex, adding an electronic/trip hop vibe to it, created by the artist and producer Lorenzo Montaná (Tying Tiffany, TTL). 

Grapes explains about the song, 

“This song comes in a time of loss and awareness, a very emotional stage in my life and while singing it, I felt the need to pour in the black and the white simultaneously. The nihilism, the pain, as well as the mystical hope and perception of warmth from the universe, a bigger and mysterious picture”. 

The video was shot partly at the Elysium Art Studios and partly at the Hill Church Cemetery in Swansea and it features four characters: two pairs. A gothic couple (Alfie and Winter Scheinman) meeting at a cemetery and a father and daughter (Nick Phillips and Manon Rees Ruault) dancing a highly emotional choreography. 

Dancer and choreographer Nick Phillips explains: 

“The physical motif is one reminiscent of the ‘Three Monkeys: Hear, See and Speak No Evil’. The use of this very recognisable image comes from the idea that to protect someone from hurt is to defend them from evils: What or whoever they are. I like the idea that the ages and differing abilities (one being able-bodied and one being diffabled) lends itself to who is protecting who…Is it a father protecting a daughter and or vice versa maybe… or the societal image of the able-bodied community ‘having’ to protect those less able?” 

The video was filmed and edited by Jordan @mahoney_graphic_design, who expresses enthusiasm for this international collaboration: “it was an incredible experience capturing the world that Alfie conjured up”. 

Alfie Scheinman explains his idea behind the video: “Love and loss, protection, spiritual connection, not just romantic love but friend love, family love”

You can watch the video below!

Check out latest single ‘Falling Inside Out’ below!