| The Story So Far have released a very special music video for If I Fall. Filmed while the band was in Japan on tour earlier this year, this music video was shot entirely on Super 16 and Super 8 Film over a 10 day period. Director Eric Soucy used a handheld windup camera that could only shoot 23 seconds at a time, filming from 7am until well into the evening. The results are a captivating visual story of frontman Parker Cannon journeying through places like Golden Gai, Shinjuku, Shibuya crossing, Philosophers Path and theArashiyama Bamboo Forest. The video, which was originally premiered on Highsnobiety,is available to watch here or by clicking the image below. |
“This song is about self-doubt and dealing with pressure. I had an awesome experience doing this video because the director Eric Soucy is a close friend of many years, and he understood the vision I had in mind. Also, Ian Hurdle and Anthony Miralles gave excellent execution of every single shot beside Eric which made for a good vibe and a great video.” shares Cannon on the track and new video.
‘If I Fall’ comes from the band’s recent Pure Noise Records release, Proper Dose. The album shows the band taking bold creative leaps, finally making the record that they’d always wanted to. ‘This one, all the way through, I just think it’s leaps and bounds ahead of anything we’ve ever done,’ says front man Parker Cannon on the album.
The Story So Farspent just as much time reworking the songs on Proper Dose as they did writing them. Aided by the mixing of Eric Valentine (Third Eye Blind, Queens Of The Stone Age), Proper Dose became a cohesive album by effectively uniting the band’s past with their present. Cannon’s voice remains anthemic, but his range has expanded along with the band’s sonic palette. Using a diverse set of reference points, the songs explore new directions, be it the Oasis-indebted “Upside Down” or the electronic-flecked ‘Line.’
At its core, Proper Dose is about finding balance between the person you were and the person you wish to be, and it shows the band working to bridge that gap. It’s a brave record, the kind that sees The Story So Far showing their fans just how far they’ve come and inviting them to go on the journey with them.
The Story So Far will be returning to the UK in August to play Reading and Leeds Festival as well as a one of tiny headline show in London.
You can see the band at the following dates:
22nd August – New Cross Inn London
23rd August – Leeds Festival Leeds
25th August – Reading Festival Reading