Soul powerhouse Reigns isn’t standing still. Fresh from touring with Rebecca Ferguson, racking up viral moments, and launching her own record label, the singer-songwriter is stepping into a bold new era with her latest single, Heels Running, releasing July 24th.
Equal parts sass, soul and self-belief, the track is an anthem for walking away with your head held high – and maybe in a fabulous pair of heels.
With a drag-filled music video promising maximum drama and a fanbase that’s backing her every step of the way, Reigns talks about finding freedom as an independent artist, why live performance is where the magic happens, and why her music will always wear its heart on its sleeve.
You’re in a pretty unstoppable run right now, with viral hits and a string of tours under your belt. What’s actually changed for you over the last year?
So much! I think setting up my own label has put me in a different headspace, I can actually make things happen and that is a game changer.
You’ve just been on the road with jazz-soul star Rebecca Ferguson. What did that tour teach you that the studio never could?
It’s a different pace, a different world, I love them both but singing live to a captive audience is what it’s all about for me, the connection between the song and the audience is incredible to witness and feel
What’s your standout song to perform right now – and why does it hit differently live?
Everybody falls apart sometimes and my next single ‘Heels Running’, they are opposite ends of the spectrum but they both hit hard for very different reasons
Your upcoming video features drag performers from across the UK. What does that bring to the story of the track?
THE DRAMA- they were here for it and I loved every minute. SASSY personified
What energy were you chasing with the video – and why did drag culture feel like the right world for it?
See above! THE DRAMA
You’re building serious momentum right now. How would you define this current Reigns era in your own words – and why is this next release a key moment?
I feel things have shifted and we’re moving in all the right directions, it’s taken a minute but something definitely feels different, the fans have made this happen (Reigns Rebels) they are the best form of PR an artist could ask for, sharing videos, songs, posts etc and showing up, come rain or shine they’re with me all the way
Your music is raw, soulful, and very open. Is it fair to say it’s as much emotional release as it is ambition for you?
In one! Absolutely, music is my therapy, me nd the songs always lay our cards on the table
What’s something people constantly get wrong or don’t realise about you as an artist?
My artist project is not a dance project, it’s blues- infused soulful pop. People often expect me just to sing dance tracks. I’ve featured on a few, and I’m very grateful for what those features have brought me – but my artist project is where my truth lives
From ‘Closer Than Your Shadow’ to ‘Everybody Falls Apart Sometimes’, you’ve always showcased this admirable honesty and openness – what feeling or story is coming next?
You’ll have to wait and see but I’ll give you a little clue…I wore a wedding dress!