Amazon’s biggest Prime Day event ever starts today, offering members double the time to shop hundreds of thousands of epic deals across all categories. The 4-day shopping event runs until Friday 11 July, with deep discounts across top brands such as Bose, Dyson, ghd, Lego, Shark, and more.
New for this year, Prime members can shop Today’s Big Deals, featuring daily themes curated exclusively for Prime members including limited time ‘New Deal Drop’ deals launching at midnight every day throughout the shopping event.
To mark the start of the extended Prime Day, Amazon has opened an immersive pop-up experience in the middle of London that offers visitors a chance to experience the very best of Prime. The free exhibition is open throughout the day and reveals a range of Prime benefits – from endless entertainment with Prime Video, Amazon Music, Reading, and Prime Gaming, to the chance to win and pick up everyday essentials. Visitors will have a chance to share the Amazon Music stage with chart-topping singer and Eurovision star Sam Ryder, and test their football skills with Lioness legend Jill Scott. The full line-up includes:
- An Amazon Music stage featuring live performances from singer Sam Ryder
- A Prime Gaming arcade where visitors can step into an interactive gaming zone to test their speedy racing skills
- An immersive Amazon Beauty spa showcasing the best Prime Day deals, from skincare to hair styling
- A Prime Video show time zone featuring a mini cinema playing original Prime Video content
- An Amazon Fresh grab & go claw machine challenges guests to play and win fresh, plush toys
- A Reading with Prime nook where visitors can step inside the pages of popular books
- An interactive (What’s the Story) Morning Glory? album cover that reveals exclusive Oasis merchandise to celebrate the Amazon Music Oasis fan store
- A UEFA Shootout where guests can score goals to win prizes with Lioness legend Jill Scott
- A Popular Prime Picks zone that gives visitors the chance to win by guessing some of this year’s top Prime Day deals
“This year’s Prime Day is bigger and better than ever, and customers have double the time to shop a wide selection of incredible deals,” said John Boumphrey, UK Country Manager of Amazon. “Prime Day is one of our busiest and most exciting times of the year, and I’m particularly proud of all the inventive things we’re doing to help our customers – from our personalised deal recommendations to our pop-up exhibition showing the best of Prime. There has never been a better time to be a Prime member, and there are lots of ways to save in the week ahead.”
Sam Ryder will be making surprise appearances for those visiting Prime in a Box today.As he prepared for his first electric performance this morning, Sam remarked: “Stoked to be getting Prime Day started and keeping the energy going with some surprise live sets throughout the day!”
To kick off the first day of shopping, Sam has revealed his top ten Prime Day deals, which include:
- Bulk Protein Powder
- Marshall Bluetooth speaker
- Nutribullet Blender 600 Series
- Philips Air Purifier 600 Series
- Sony Noise Cancelling Wireless Headphones
- Star Wars LEGO set
- The Legend of Zelda LEGO set
- The Lord of the Rings LEGO set
- TRESemme Fast Dry Hair Dryer
- Yamaha F310 Acoustic Guitar
Amazon Women’s Football Store
Amazon is a proud partner of UEFA Women’s Football and this Prime Day, the new Amazon Women’s Football Shop will feature a curated storefront featuring fan-focused products to help supporters get match-ready, whether watching at home or out celebrating.
Legendary former Lioness, Jill Scott, joins the celebrations on-site at today’s Prime in a Box experience with a UEFA shootout where guests can get the chance to score goals to win prizes. Speaking about her involvement, Jill said: “It’s brilliant to see Amazon shining a light on women’s football in such a fun and creative way. The new Women’s Football Shop is a game-changer for fans, and I’m proud to be here to kick off the UEFA Prime experience. From the pitch to Prime Day, it’s all about inspiring the next generation and making the game more accessible to everyone”.
Jill has revealed her top deals from Amazon’s Prime Day sale for those looking to make savings this summer:
- Beats Fit Pro Noise Cancelling Earbuds
- ELEMIS Pro-Collagen Cleansing Balm
- Garmin Smartwatch
- ghd Hair Straighteners
- Lay-Z Spa Paris Inflatable Hot Tub
- Ninja Thirsti Water Bottle and Flask
- Nutribullet Blender 600 Series
- OURA smart ring
- Stanley Travel Mug
- Waterpik Water Flosser
Amazon Music Online Store
Amazon has launched the ultimate Oasis fan store on Amazon.co.uk. The hub, which is filled with exclusive merch, also features the launch of exclusive and limited-edition products and all the essential items concert-goers need to enjoy this summer’s tour.
To celebrate Prime Day, Prime members can save up to 15% on a range of the products in the fan store including CDs, Vinyl and merch.
Fans visiting Prime in a Box can step into a recreation of an iconic Oasis album cover, bringing a piece of music history to life in an unforgettable photo moment.
Discover More Days and More Deals
Recent independent research commissioned by Amazon shows that over three-quarters (78%) of UK shoppers feel a sense of satisfaction when getting something they want for less, while seven in ten (67%) say they experience excitement when grabbing deals before a product sells out, and three-fifths (61%) prefer extended sales, giving them more time to decide. The research also reveals that shoppers are more likely to shop with retailers offering membership benefits (65%), with free delivery (61%), exclusive discounts (44%), and fast delivery (46%) remaining top motivations for UK shoppers.
Amazon’s 4-day Prime Day is giving Prime members double the time to shop and save on hundreds of thousands of deals across all categories such as:
- Amazon Beauty: Save up to 30% off Beauty products including Skin Care and Sun Care, Makeup and Hair Care & Styling.
- Amazon Music: Prime members can save up to 15% on a range of the products in the Oasis fan store including CDs, Vinyl and merch.
- Prime Video: Great Prime Day deals are available across a range of titles from major movies like Bridget Jones: Mad About the Boy, Gladiator 2 and Nosferatu to popular TV shows including The White Lotus, Game of Thrones and The Penguin.
- Amazon Fresh: Customers can get up to 35% off hundreds of products and brands including Walkers, Starbucks, Lurpak, Persil, Coca-Cola and Finish.
- Prime Gaming: Prime Gaming is giving gamers great discounts on products, including the Luna Controller and the Fire TV Stick plus a selection of free PC games including Marvel’s Midnight Suns, Star Wars Jedi Knight: Dark Forces II, Football Manager 2024, Amnesia: The Dark Descent.
- Devices: Prime members will find great deals for select Amazon devices including Echo, Fire TV, Fire tablets, Kindle, Ring, Blink and eero.
- Reading: Prime members can enjoy up to 70% off, from children’s classics like Oh, The Places You’ll Go! by Dr. Seuss to Rebecca Yarros’ trending trilogy The Empyrean Series – Fourth Wing, Iron Flame and Onyx Storm. Find exclusive deals across every genre.
- Fashion: Save up to 50% off on your most-loved Fashion brands, from Premium to summer essentials and activewear.
- Amazon Private Brands: Up to 40% off on Amazon basics, Amazon essentials and by Amazon.
- Everyday Essentials: Save up to 30% off on Everyday Essentials products from Skincare and Pet Food, to Nutrition Drinks and Household Cleaning products.
- Amazon Resale: Amazon customers get 20% discount off selected products from Amazon Resale. The discount will be deducted automatically at checkout after selecting the delivery address. T&Cs apply.
Navigate Prime Day like a Pro
- Sign up to Prime: Become a Prime member or start a free trial at amazon.co.uk/primeday to participate in this summer’s shopping event and enjoy fast, free delivery along with all the money-saving benefits Prime has to offer.
- Rufus AI: Rufus, Amazon’s AI shopping assistant, helps Prime members shop smarter and plan better by providing product details, expert advice, and personalised suggestions. Whether exploring a new hobby, comparing products, or checking on an order, Rufus AI offers quick, helpful guidance.
- Personalised deal notifications: Prime members can set up personalised deal notifications to be alerted when recent product searches go on sale or have new offers available.
- Create or update Wish List: Must-have items can be added to the ‘Wish List’ ahead of time, and if they’re on sale, Prime members will be alerted.
Fast and free delivery with Amazon Prime
- Prime members can enjoy all the usual membership benefits this Prime Day, including fast, free delivery on millions of items and the option to choose the delivery option that best suits their needs. Prime members in the UK receive unlimited One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items. Prime members can also select free delivery to Amazon Lockers or Counters or choose a delivery day preference with Amazon Day.