Fresh from revealing one of this summer’s hottest festival line-ups, Boomtown 2024 – Chapter 3: Revolution of Imagination has shared details of this year’s storyline and individual district candidates. Set to welcome over 60,000 festival goers to Winchester’s Matterley Bowl between 7th-11th August, the long-standing and world-leading immersive festival encourages all upcoming Boomtown Citizens to engage with its in-depth storytelling and ultimately vote for a vision for the future via the Boomtown app.
Last year, Boomtown 2023 – Chapter 2: The Twin Trail saw the event conclude with their brave protagonist Elen voted as a ‘Friend of Boomtown’ who vowed to help imagine the future of the city for 2024. Today Boomtown reveals the chosen spokesperson from Metropolis, Letsbe Avenue, Area 404, Old Town, Botanica and Copperwood districts.
A vivid techtopia of enhanced indulgence with total self-expression at the core, the Metropolis district will play hosts to artists such as Ross From Friends Presents Bubble Love DJ Set, Horse Meat Disco and Fjaak on the Zenith stage. It is also the home of Metropolis spokesperson and Betterverse CEO, Aurora Venturestone. Campaigning on the policies for a 3 Hour Working Week, the Abolishment of the Concept Time and the opportunity to Gamify Work, Aurora represents Boomtown’s Pillar of Respect Yourself.
The linchpin of the town, Letsbe Avenue is full of the public services you would find on any high street featuring The Daily Rag, Inconvenience Store and more. Patrick Khan is Letsbe Avenue’s district spokesperson with policies including Maximum Wage, Guaranteed 100% Employment and to Do the Hokey Cokey to improve wellbeing, and represents Boomtown’s Pillar of Celebration.
Area 404 is a new world reclaimed by the creative community from the mistakes of the past making it the perfect place for the inclusive and experimental Hangar 161, Wrong Side Of The Tracks and Spectrum 360 stages. The Collector embodies Boomtown’s Respect Each Other pillar with their campaign policies relating to No Borders In The Mind, No Borders On The Planet and No Borders Between Dimensions, encouraging citizens to free themselves.
The dynamic domicile of circus hustlers, lovable rogues and free spirits, Oldtown is steeped in Boomtown’s longstanding history and folklore and will welcome acts like Talk Show and Fat Brass. With Rufus The Red at the helm of the campaign, they are running on policies to Stop The Gentrification of Oldtown, to Pass On Traditions and Mandatory Clowning Around, this sets forth Boomtown’s Pillar of Connection.
An ever-evolving organic wonderland, Botanica is known for converting visitors to their lifestyle of symbiosis, harmony and connection to all life on earth. Situated in Botanica is Nexus, which will host the likes of Children of Zeus, Fat Dog, Hak Baker and more. The Great Mother will represent this exquisite district, and asks citizens to vote for Fair Pay For Foliage, Bring Back Beavers and for Boomtown to slow down by 25%, upholding the Respect The Planet pillar.
Transformed by Von Vanderhaus studios, the roaring twenties are brought to dizzying heights at Copperwood which is now exploding with art, culture and parties taking place at The Engine House, Foggers Mill and beyond. Spokesperson of the studios namesake, Edna Von Vanderhaus is hoping for a mandate to End Censorship, to Have A Good Time All The Time and securing Equal Rights and Votes for Women, all while exhibiting the pillars of Creativity.
There’s an entire world for festival goers to discover at Boomtown Chapter Three: The Revolution of Imagination. It is the perfect example of how to harness the power of imagination that lives within everyone. All those taking part in the experience are invited to embark on their own journey through expertly-designed tales of honour, treachery, and political progress. Along the way they will be encountering heroes, villains, and eccentric oddities – at one of the world’s most unique experiences. Three pillars are always at the foundation of Boomtown: Creativity, Connection and Celebration, and everyone is invited to celebrate three key overarching values: Respect yourself, respect each other and respect the planet.
This year’s stacked musical line up is poised to continue the festival’s incommensurable legacy blending together music, culture, entertainment and activism through the largest interactive theatre experience in the world. In-depth storytelling, modern circus acts, art and dance, all come together around a mind-blowing production and set-design at the festival. Winning UK Festival Awards ‘Best Festival Production’ in both 2022 and 2023, and heralded as ‘Transport Impact Innovators’ in 2023, as well as being picked as Major Events Summit’s ‘Best Non-Sporting Event’ in 2023, and named as BBC Radio 1’s ‘Best Dance Festival UK & Europe’ in 2023 – Boomtown is on a mission to inspire millions to transform the world for the better. Boomtown always promises an eye-opening show, whilst underlying future-forward values committed to the planet and its people. It is like nowhere else on earth.
Boomtown takes place at Matterley Bowl in Hampshire between Wednesday 7th August – Sunday 11th August 2024. Final tickets are now on sale now: www.boomtownfair.co.uk/tickets