Self-made Liverpudlian indie band The Cheap Thrills have released the video for their new single ‘Reborn’.
The video echoes the reflective track as the band perform the song among polaroids capturing pivotal moments throughout their career and lives. ‘Reborn’ is an anthemic track which finds the award-winning band rising like a phoenix with larger choruses, brighter riffs and wittier lyricism than ever before.
It has been quick to draw widespread critical praise, with the Evening Standard claiming it “shows the band is ready to reach new heights”, while John Kennedy called it “an instant anthem” on his Radio X show. Steve Lamacq has been a strong supporter at BBC 6Music, while the song was also featured in The Independent’s ‘Now Hear This’ Best New Music playlist among a wealth of further praise.
Regarding the single frontman Lewis Pike says, “‘Reborn’ dwells primarily on the past. Exploring the idea that; to be happy we need to do the painful shit sometimes. Fresh starts. New beginnings. Life.”
Fiercely independent, The Cheap Thrills are the epitome of a true DIY success story. With no management or label, the band started releasing their own music in 2015 alongside booking and promoting all their own shows.
What started with modest beginnings in a Liverpool basement has now snowballed into the band taking on 1000 capacity venues in the shape of the Liverpool O2 Academy on April 8th which is already sold out. In rock ‘n’ roll spirit, they’ve also caused chaos at secret pop-up shows in hotel rooms and carnage in local boozers along the way. They have also been chosen as support for the likes of Jamie Webster, the DMA’s and The Night Café.
With a sound that calls to mind Sea Girls as much as it does The Pigeon Detectives, the singles of The Cheap Thrills have proved a hit on airwaves both sides of the Atlantic. ‘Saint Or Sinner’, ‘Codependence’ and ‘Smile When You Sleep’ have all received support from BBC 6Music and Radio X, while gaining spins from Sirius XM and KX93.5 in the States.
‘Codependence’ proved a particular tearaway hit and following the 2018 release it was selected to soundtrack Liverpool FC’s European kit campaign, receiving 12 million streams worldwide.
The band’s music has had further high-profile syncs internationally including Channel 4, E4, Sky Uno, BT Sport, British Airways and the BBC. Most recently they were presented with the ‘Liverpool Band Of The Year Award’ in 2022 by Sound Music Group.
The Cheap Thrills are touring the UK throughout April and May 2023. Their raucous live shows will call at five cities all listed below.
THE CHEAP THRILLS UK HEADLINE TOUR 2023
April
8th – Liverpool, O2 Academy **SOLD OUT**
21st – Southampton, Heartbreakers
22nd – London, The Finsbury
29th – Glasgow, The Flying Duck
May
13th – Hull, The Social
Tickets are on sale now here