The best things come when you least expect them. Brighton-based Veiga Sanchez, better known as Salt Ashes, nails it with her latest single ‘Didn’t See It Coming.’
Since her debut in 2014, Salt Ashes has showcased her expert approach to marrying beautiful dreamlike vocal melodies with huge electronic dance rhythms. She takes her own approach to making a staple love song; she explains: “‘Didn’t See It Coming’ is my f*cked up version of a love song. It’s how an unexpected love managed to pull me away from a way of life I thought I wasn’t ready to leave until they slapped me in the face… metaphorically, of course.”
For the ‘Didn’t See It Coming’ music video, Salt Ashes collaborated with director Kassandra Powell, who brilliantly visualised the songstress’ inner processes. Salt Ashes elaborates: The story is about a surreal love interest that we wanted the viewer to be left wondering if was real or not. We pulled on some of my favorite visual inspirations David Lynch and Nadia Lee Cohen, and threw in some Saturday Night Fever to bring colour and fun to the video. Kassandra Powell (Director) managed to make something super cinematic and surreal yet fun which I love. This video is all about the weird characters and that disco moment”.
After having her show postponed twice already, third time lucky, Salt Ashes is set to perform at The Grace in London on November 4th. Don’t miss out and witness her genius in person.
Watch the ‘Didn’t See It Coming’ music video below: