Multi-platinum global superstar Jason Derulo teams up with Atlantic Records and prominent metaverse developer TerraZero for the metaverse premiere of the official music video for his smash summer anthem, “Slidin’ (Ft. Kodak Black),” in Decentraland – one of the premiere decentralized virtual social platforms. Launching today, the 48-hour immersive experience – which sees the virtual recreation of the real-life mansion featured in the new video – allows fans to watch the video, dance and hang out with Derulo. One lucky fan will also have the chance to be given the keys to take over Jason’s Decentraland mansion, throwing their own house party. Fans can enter the email subscriber sweepstakes for a chance to win HERE. Watch “Slidin’ (Ft. Kodak Black)” official music video HERE and enter the experience HERE.
“Throughout my career, I’ve always tried to find new and creative ways to interact with my fans and technology has always been at the center of that philosophy,” says Derulo. “I have been watching and investing in the web3 space for a while now and seeing the impact it’s had on fostering communities had my mind racing. That’s why I’m incredibly excited for this Decentraland experience to be able to hang out with my fans in real time and experience the music video in a new way. Shout out TerraZero for architecting the space. I’m excited for you all to experience it.”
Directed by Michael Garcia, the visual is not far from Jason’s usual formula – fun, captivating and high-spirited. “When me and Jason spoke, we both knew this song needed a video big enough to match the song. Something sleek, sexy and screams summer…We are both really excited with the result!”
“Slidin’ (Ft. Kodak Black)” is available now via Atlantic Records at all DSPs and streaming services HERE. An official dance video – which sees Derulo challenge his fans with his own version of the electric slide – is streaming HERE. Produced by Jason Evigan, Jason Derulo, Lionel Crasta, Bluf & Smile High, “Slidin’” has all the energy and enthusiasm of a surefire smash, given extra heat from chart-topping rapper Kodak Black. Derulo’s knack for laying undeniably catchy melodies on top of fun, upbeat production is once again in full effect, affirming that this summer is almost certainly his for the taking.
Derulo recently celebrated the release of “Slidin’ (Ft. Kodak Black)” with a wildly extravagant Slidin’ Weekend, hosting a number of his closest friends in a secret Miami location. Coming in at a total cost of over $500K, the four luxurious days and nights were filled with cross-country flights on private jets, yachting, a lavish six-figure dinner at the swanky Komodo restaurant, partying at the opulent Fontainebleau Hotel, Club LIV, and more. Derulo was joined for his Slidin’ Weekend – which was sponsored by TREO and Dave.com – by such high profile friends and influencers as Lele Pons, Hannah Stocking, Luara Fonseca, Younes Zarou, Adam W, Jasmine Chiswell, Enola Bedard, Anwar, Jena Frumes and more.
Hailed by Billboard as “The Crown King of TikTok” and named atop the influential “Future 25” in its 2021 “Future of Music” issue, Derulo is among TikTok’s biggest superstars, currently the fourth most followed male on the video-sharing platform, with the 11th biggest account overall. Indeed, the multi-talented singer-songwriter, digital guru, and entrepreneur continue to see his already astronomical TikTok presence growing daily, now boasting more than 52.3Mfollowers worldwide and over 1.2B likes, amassing more than 5M views with each and every post.