Welsh cult-icons HELEN LOVE are pleased to announce that they will release their forthcoming new 10th album This Is My World next year on 28th January 2022, via Alcopop! Records.
To celebrate the news, the band have released a video for title track and lead single ‘This Is My World’, which is released on 7th October 2021 on all good digital service providers.
Commenting on the change of direction behind the new record, front woman Helen Love says: “The album that I started recording on a misty wet February day earlier this year is not the record I was expecting to make when I finished it on a cherry blossom weekend in early April. The songs seemed to just fall out of the sky. The fuzz pedal stayed in its box, the amps were turned down, the synths made way for trumpets and a string section came out of the cupboard…whatever this record is, it’s honest.”
Their forthcoming 10th full-length follows on from the band’s ninth studio album, Power On, released mid-pandemic in 2020. Spending lockdown digging through her record collection and rediscovering her zest for the bands of her youth, with the punchy hits of Power On, Love firmly reignited her passion for punk, and it showed loudly, proudly and snottily on each and every staccato, pogo-inducing hit.
This Is My World sees the scales tip in the other direction, away from Love’s exploration of and enthusiasm for her youth, revealing a rare introspective and reflective side of her songwriting that looks towards the future and examines the inexorable march of time that eventually comes to all young punk rockers…even Sheena.
“Getting older, life changes,” says Love, philosophically. “Children grow up and leave home, loved ones pass away, friends move on. It’s easier to look back and harder to push forward…it’s not all Bubblegum punk rock DISCO around my house any more, but in truth, of course, it never was…”
More album details and new music will be revealed over the coming weeks.
Helen Love’s 10th album This Is My World is released on the 28th January 2022 via Alcopop! Records
