Cassadee Pope has just released the new music video for her latest single, “Say It First“, from her upcoming ninth album, THRIVE. The video, directed and edited by Ed Pryor, is a colourful depiction of the inner storm that matches the song’s angst along with the vulnerability of its lyrics.
“Working with Ed Pryor again was such a treat,” says Pope. “We both knew we wanted this video to include weather elements and fast flashes to coincide with the inner turmoil the song talks about. I wanted to wear a beautiful dress to further illustrate the fact that vulnerability is strength.”
“Developing concepts with Cassadee and her team is always a breath of fresh air!,” says video director, Ed Pryor. “‘Say It First’ is such a powerful song that we all were inspired to pair imagery that was visually exciting yet also emotionally impactful.”
“Say It First” was written by Pope, Ross Copperman and Heather Morgan, and produced by Nickolas Wheeler, Karen Fairchild (Little Big Town) and Pope. The song describes the moment before a relationship ends where both parties are holding back the words that will finally close the chapter and uncomfortably waiting to see who will end the stalemate and ‘say it first.’
“Say It First” follows Cassadee’s first release from THRIVE earlier this year, “What The Stars See” featuring Karen Fairchild and Lindsay Ell. Pope recently performed the song on The Kelly Clarkson Show where she also officially announced THRIVE, out this Autumn.
ABOUT CASSADEE POPE:
Cassadee Pope is a GRAMMY-nominated, Platinum-certified singer-songwriter who is gearing up to release all-new music in 2021. Last year, Cassadee released her first acoustic solo album co-produced by Pope alongside Todd Lombardo. The project followed her album, STAGES, featuring hit singles “Take You Home,” “One More Red Light,” and “If My Heart Had a Heart.”
From fronting rock band, Hey Monday, to winning Season 3 of “The Voice” and releasing her #1 debut album Frame by Frame, Cassadee has effortlessly re-arranged the lines of Country and Pop. She has experienced tremendous success throughout her career, with Platinum-selling single, “Wasting All These Tears,” being awarded with “Breakthrough Video of the Year” at the 2014 CMT Music Awards and her #1 hit “Think of You” with Chris Young receiving a 2017 Grammy nomination for “Best Country Duo/Group.”
Cassadee has toured extensively, joining legendary artists Tim McGraw and Dierks Bentley, playing London’s iconic O2 Arena during C2C: Country to Country Festival, and earning the distinction of the only Country artist to perform at 2018’s Warped Tour. Cassadee performed “If My Heart Had a Heart” on the TODAY show and toured with Maren Morris on her GIRL: THE WORLD TOUR. Cassadee continued to tour throughout the spring of 2019 as the headliner of the “2019 CMT Next Women of Country Tour,” which brought the franchise outside of the U.S. for the first time ever.