Multifaceted tattoo artist, TV star, beauty entrepreneur, author, fashion designer, and singer/songwriter Kat Von D continues her musical journey with the cathartic new video for her synthwave slow jam, I Am Nothing, the second single from her forthcoming debut album Love Made Me Do It, due for release on August 27.
Pre-order ‘Love Made Me Do It’ here
The video, directed by Linda Strawberry, captures the essence of the song and the albums underlying themes of love, loss, and loneliness. Kat Von D explains: Its about the idea of not being good enough. You feel like youre nothing and lament the memories of the past again. Its the everyday challenge of putting one foot in front of the other when youre running on emotional fumes. Youre also coming to terms with the fact its over. Regarding working with the director, Kat says, Working with Linda Strawberry on this video was a beautiful experience. I was already so inspired by all the work shes done with the Smashing Pumpkins art direction as well as other music video projects she had beautifully directed.
The music video was inspired by the sentiment of isolation and how it relates to feeling alone within a relationship, Kat says. So if you notice, everyone in the video is confined to their own space the entire time. The set for the bands performance scenes had 8-foot tall crucifixes made of mirrors that stood behind each band member, while walls separated each member from one another. So at no point could they see what the other person was doing. I wanted to give the feeling of opening an antique wind up box and seeing that tiny ballerina spinning around.
I Am Nothing follows the albums lead single ‘Exorcism’, which Billboarddescribed as a darkwave bop about love, loss and change. Altogether, the songs on Love Made Me Do It comprise a soundtrack for the lovelorn that puts all of Kats soul and extensive classical training front and centre. Love Made Me Do It is a collection of all my hopeless romantic thoughts poured into one album, she states.
Both videos for Exorcism and I Am Nothing feature Kats band Gregg Foreman AKA Mr. Pharmacist (synth 1/Cat Power, The Gossip), Sammi Doll (synth 2/IAMX), Dave Parley (drums/Prayers), and Brynn Route (contortionist). Additionally Kat is supported by an impressive array of collaborators on Love Made Me Do It, including Dave Grohl, Linda Perry, Dave Sitek (TV On The Radio), Peter Murphy (Bauhaus), Danny Lohner (Nine Inch Nails), Ladyhawke and Charo.
With anything Ive ever created, I always hope audiences enjoy the final product, she leaves off. The music should speak for itself. Ive spent years tattooing lyrics, album covers, band logos, and song titles on people. I hope this music translates on the same level to listeners.
The pre-order of Love Made Me Do It includes limited edition signed red vinyl, red cassettes, CD digipack, hoodies with Kats signature star face tattoos on the hood, custom sketchbooks and much more. Other limited edition colour vinyl variants are also available for retail.