Inherently northern, No Such Thing is the UK’s newest independent record label. With a commitment to championing diversity through its roster and fusing music with the visual arts, No Such Thing is set to challenge the status quo in a time of great industry and societal flux. Founded by Dirty Freud and Ruby Tingle, who between them have over 20 years in the industry, No Such Thing launches on Friday 26 February.
“What sets No Such Thing apart is our commitment to giving a voice to artists from under-represented groups – whether that’s ethnicity, sexuality or disability,” explains co-founder and honorary northerner, Dirty Freud, an electronic musician and music producer.
“We’re passionate about levelling the playing field in the music industry. That’s why we’ve set the ambitious target of 70% releases to come from LGBTQ+ and Black and minority ethnic artists. As a Black artist myself, I know that doors don’t always open that easily if you don’t fit the mould. Or if they do, you’re expected to fit into a stereotyped box. We’re here to challenge that, to empower our artists and give them back creative control.”
Ruby Tingle, a Sheffield-born, Manchester-based musician and visual artist, adds, “There’s so much creativity in the north, which we’re here to harness. This is a really exciting time to be doing something different in the music industry.”
No Such Thing launches with six of the region’s most exciting new artists on its roster: Szou, Leftwinter, Iora, Kaspa., Off Noise and Jaayns.
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