DCD2 / Fueled By Ramen artist nothing,nowhere. has shared an official music video for his latest single, fake Friend, which you can check out below!
The Mason Mercer directed video spirals over nothing,nowhere.’s seamless alchemy of alternative, pop, rap, and punk as lilting verses bleed into a distorted proclamation, “I don’t need a fake friend.”
nothing,nowhere. elaborated on the new video explaining, “I was always so enamored by the over the top 90’s commercials as a kid. There is something comforting looking back at them now. The ‘Fake Friend’ music video combines the comfort and simplicity of the 90’s, with the never-ending stimulation of the 2020’s. We wanted to visually tell the backstory of this ‘Fake Friend’ and show how technology and social media can deteriorate you.”
fake friend recently debuted on Billboard’s “Alternative Airplay” chart at #34 with the most increased plays at the format, and is featured on nothing,nowhere.’s widely anticipated new full-length album, Trauma Factory, which set to arrive 19thFebruary [album art / tracklist below]. Pre-orders for TRAUMA FACTORY are live now here, featuring exclusive limited-edition vinyl and merch. Each pre-order receiving instant grat downloads of fake friend as well as previously released singles lights (4444), pretend, DEATH,nightmare,and, most recently, blood(Feat. KennyHoopla & JUDGE).
Over the course of 15 tracks, Trauma Factory cuts deep and finds nothing,nowhere. once again emerging from darkness, shedding external expectation, and moving forward into the glow of pure creation. Whether it be the anesthetized beats and intoxicating lull of love or chemistry, the cold piano-laden longing of crave, or the emotional immediacy of upside down, nothing,nowhere. paints from a wide palette of pain.
“Trauma Factory is an accumulation of songs written during a confusing time. it is about accepting the present and following your true north through the pain and suffering of human life,” nothing,nowhere. revealed He added, “I wanted to make an album that was truly genreless and inspire others to challenge themselves artistically. I believe the most inspiring art is unpredictable and unrestrictive. to me that’s what Trauma Factory is.”
nothing,nowhere. is the musical endeavor of Vermont songwriter, singer and guitarist Joe Mulherin. For Mulherin, nothing,nowhere. is about a connection. It’s one he finds with fans around the world, who gather to see him play on tour and to listen to his songs online. It’s that connection that urges the singer to place his fears aside and step onstage each night to share his art. He sees the potential to help, to make a change, however small it may be and that is why he brings his music out of the Vermont wildness.
Trauma Factory – tracklisting
01. trauma factory
02. lights (4444)
03. buck
04. love or chemistry
05. exile
06. upside down
07. pain place (feat. MISOGI)
08. fake friend
09. death
10. pretend
11. blood (feat. KennyHoopla & JUDGE)
12. nightmare
13. crave
14. real
15. barely breathing