With her highly-anticipated new EP Whale set to land on August 21st through Crowds And Power, Swedish dreampop artist Rebecka Reinhard has now returned to unveil the official video for her latest single No Release.
As an artist who looks to delve into the more subtle and minimal sounds assigned to the dreampop genre, No Release sees her challenge that perspective with this bold and progressive offering. Much like the song itself, the new video uses dense and vivid imagery to create a wonderfully lucid and cinematic event that brings out the cacophonous nature of the singles final throws.
Directed by Malin Bernalt, alongside Photographer and editor Mats Ek and a special thanks to Arash Arfazadeh, the director drew inspiration for the look of this new video from the following poem by the artist @vattenrum:
flower flowin foreverliquid ink droolin down thestairs to hell
No Release follows on from the collections title-track in previewing her new EP Whale, which will be released on August 21st through Crowds And Power. Recorded between London and the Swedish countryside, the record comes after a period of musical and personal discovery. Having left her native Stockholm, Rebecka found herself living in Paris, before relocating to London in 2014. It was there that her musical trajectory solidified, and in the summer of 2018, she started recording with producer Anders Källmark.
Whale EP tracklisting:1. Whale2. No Release3. A Pick4. Quit Your Day Job5. Stamford Hill6. Poison
Rebecka Reinhards music has previously been compared to the likes of Mazzy Star, and perhaps even those emanating out of the shoegazing movement that sprung up in the UK and US in the early 1990s. Reinhard hasnt yet spoken about specific influences, although she listens to everything from hip-hop, punk, new wave, shoegaze, psych-rock, folk pop, jazz and northern soul. She also aligns herself with artists like Snail Mail, Mitski, Angel Olsen and Courtney Barnett and when she reveals that one day shed love to open for PJ Harvey or Kurt Vile, we know this is just innocent conjecture on her part. Indeed, one listen to her new EP will convince you that she is the kind of artist that is making and then breaking – her own rules and, ultimately, writing her own history.
Keep up with Rebecka on her socials for more music, touring updates, and additional exciting news to be announced.