Pop/rock 3-piece The UMA have just revealed their brand new music video for latest single, Wake Up. The video sees the band performing against a vibrant pink backdrop, whilst being force-fed, having whipped cream and cake chucked over them and being drawn over against their will. It encapsulates the lyrics, and emphasises the contrast between feeling euphoric highs and then overwhelming lows. Guitarist Dan Jones has explained, “Wake Up is a song for any moment. Whether you’re sad, happy, angry, confused or just having a moment, it lifts and separates you from everything that’s going on around you. Lyrically, the songs just one big emotional juxtaposition and we’ve tried to capture that throughout the video.”It was shot and directed by Clearway Media (Creeper, Dream State), and can be seen here.
Last year, The UMA released their first musical offering in the form of tracks Wake Up and Working For It. Both went down a storm live on the band’s debut tour, supporting WSTR around the UK. This weekend would have seen the band perform at the prestigious Great Escape Festival in Brighton, but unfortunately it has been postponed until next year following the latest government advice around the Coronavirus outbreak. The trio one day hope to headline iconic venues such as London’s O2 Arena, so watch this space…
The UMA were brought together thanks to a love of the same music and shared ambitions. The band all grew up surrounded by music being played in their family households, and all have clear fond memories of realising they wanted to be in a band for the first time. Having met each other through work and mutual friends several years ago, Phil, Dan and Ben started writing together and the rest is history.