After landing two consecutive Christmas #1 singles with ‘I Love Sausage Rolls’ and ‘We Built This City on Sausage Rolls’, LadBaby raised the nation’s spirits last weekend by launching the first LadBaby Pub Lock-In. A fun-filled 30 minutes of games, quizzes, laughter and light entertainment has now had almost 1 million viewers.
They continue tomorrow night streaming live on Facebook and YouTube from 9pm. LadBaby (Mark Hoyle) and LadBabyMum (Roxanne Hoyle) will bring the pub to your living room with a special appearance from Scarlett Moffatt.
They commented:
“At a time when community spirit and togetherness couldn’t be more needed, we’re throwing open the doors to our pub (garden shed) and inviting the nation to join us for 30 minutes of fun and entertainment to lift the spirits of everyone who needs it.
With borrowed furniture from our local boozer, a special celebrity guest, a quick-fire pub quiz and even an attempt to learn a new bar trick, we’re going to try to spread a bit of positivity to the UK. So whether you’re a parent tired after a week of home schooling your kids, an NHS hero fighting the virus on the frontlines or just someone looking for some company on a Saturday night, we’re here and ready to spread the love online!”
Originally from Nottingham, LadBaby lives in Hertfordshire with his wife LadBabyMum and their two children, Phoenix and Kobe. Supported by his family, LadBaby started documenting his journey to responsible parenthood in 2016, with his Facebook page and YouTube channel charting his transition from lad-to-dad. His social media channels now boast more than 6.2 million followers, with his weekly videos reaching millions of people around the world.
In 2018, LadBaby was named Celebrity Dad of the Year, triumphing over fierce competition from Prince William, SimonCowell and Rio Ferdinand. And not to be outdone, LadBabyMum was crowned Celebrity Mum of the Year in 2019, having overcome competition from Kate Middleton, Holly Willoughby and Rochelle Humes.
The success of ‘I Love Sausage Rolls’ and ‘We Built This City On Sausage Rolls’ saw LadBaby become just the third act to claim consecutive Christmas #1 singles after The Beatles and the Spice Girls. ‘I Love Sausage Rolls’ also became the fastest-selling download track of the entire year. Both singles were released to benefit The Trussell Trust’s mission to end the need for food banks in the UK.