| Currently the bookies favourite for Christmas number 1, competing against Stormzy, Tones and I, Lyra Cole and Lewis Capaldi – LadBaby have decided to capture the public’s imagination again with their new single ‘I Love Sausage Rolls’ an appetite-arousing, playful twist on Joan Jett’s iconic hit ‘I Love Rock ‘n’ Roll’. With lyrics such as “I Love Sausage Rolls, so put another one in the oven baby”, When their comedy hit ‘We Built This City On Sausage Rolls’ went straight to #1 last year – it triumphed over a host of famous faces and festive favourites against all odds. And now they are back to do it all over again in aid of the Trussell Trust, whose mission is to end the need for food banks in the UK. The charity supports a UK-wide network of more than 1200 food bank centres, which provides emergency support to people locked in poverty and campaigns for long-term change for a future without the need for food banks. The video was filmed at Abbey Road studios and sees Mark & Roxanne break into the famous studios to record their latest single before being arrested and taken off in a police van. “So guess who’s back with another Christmas banger, recorded at the world’s most famous recording studio! I don’t think anyone was expecting it, not least of all Abbey Road, but we’re here to try and shake up the music industry once again and hopefully raise even more money for some of the 14 million people in the UK living in poverty!” – LadBaby Earlier this month, the charity launched a landmark piece of research showing that the growing dependence on food banks should be considered a national crisis. More than 823,000 parcels were provided by food banks between April and September this year, and more than a third of those went to households with children. That’s a 23% increase on the same period as last year – and the steepest increase that’s been seen in a long time. The money raised last year has been helping the Trussell Trust and its network of food banks work towards ending hunger in three ways: first, it’s helped support food banks to get emergency food to local people in crisis; second, its helped people access additional support that helps prevent them needing the food bank again; and third, its helped fund campaigning work to tackle the long-term drivers of hunger in the UK. Garry Lemon, Director of Policy & Research at the Trussell Trust says, “We were overwhelmed at the support shown last year in getting LadBaby’s song to Christmas Number One, and it’s fantastic to be chosen by LadBaby again as the charity benefiting from money made by the single. It’s not right that any one in our country needs to use a food bank but we know what needs to change. The money raised will help us support our network of food banks to provide the best possible emergency help, while we work towards a future where no one needs a food bank. Thank you so much.” |
| Originally from Nottingham, LadBaby – real name Mark Hoyle – now lives in Hertfordshire with his wife Roxanne (LadBabyMum) and their two children, Phoenix and Kobe. Supported by his family, LadBaby started documenting his journey to responsible parenthood in 2016, with his Facebook page and YouTube channel charting his transition from lad-to-dad. His social media channels now boast more than 5 million followers, with his weekly videos reaching millions of people around the world. In 2018, LadBaby was named Celebrity Dad of the Year, triumphing over fierce competition from Prince William, Simon Cowell and Rio Ferdinand. And not to be outdone, LadBabyMum was crowned Celebrity Mum of the Year in 2019, having overcome competition from Kate Middleton, Holly Willoughby and Rochelle Humes. |