Plug in and play with Sailor Jerry’s Amp Bar at The Great Escape festival in Brighton

Crank up the soundtrack and amplify the energy with Sailor Jerry, the bold and smooth spiced rum, as its new Amp Bar takes centre stage at The Great Escape this weekend (17th – 19th May).

Inspired by Norman ‘Sailor Jerry’ Collins, the bar features flash artwork honouring the life and times of the father of American old school tattooing. Rock out to the speaker amps and plug in a play with a specially created guitar amp jack – from heavy metal to British indie, just take a pick from a selection of kickass records all stored in the unit. And don’t forget to stay hydrated, as the bar serves up refreshing Jerry Loves Ginger cocktails, perfect to enjoy in the Brighton sunshine.

The festival hosts some of the top up and coming acts including Hockey Dad, Ms Banks and Xavier Darcy – so get ready to rock out with the best as Sailor Jerry’s brings the party with the Amp Bar.