ALSE ADVERTISING are pleased to announce they will release their new single ‘Not My Fault’ on the 31st March alongside news of several appearances at this year’s SXSW Festival in Austin, Texas as an official showcasing artist.
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The single was picked by John Kennedy at Radio X as his Exposure Hot One last night and is the first in a run of standalone releases that the band plan to drop throughout the first half of this year, building on their caustic, fuzz-drenched approach to alternative rock carrying echoes of underground ‘90s champions Cave In, Hundred Reasons, Idlewild and Garbage.
This time around the song writing has been given a healthy shot in the arm with a dose of mainstream-friendly hooks which are new to the False Advertising arsenal; elsewhere it’s business as usual with a veritable wall of noise collapsing into a gorgeous and sombre middle eight.
Lyrically, much of the new material is about feeling held back and being out of control of your own destiny, whether it’s due to your social class, job, appearance or gender. It’s about being part of a generation who often feel they’ve been sold a lie, being limited by an authority figure’s point of view, and trying to circumnavigate those obstacles that have been placed in your way.
‘We wrote this song whilst lamenting the loss of opportunity and hope that this last year’s political developments have brought to a generation,’ says songwriter Jen Hingley of the new track.
‘Whilst the American election was reaching its gaudy climax a few months ago, I found myself more and more falling asleep on the sofa in-front of Fox News, absorbing some pretty exaggerated stuff.
‘I wondered if by watching it, that it might break me out of my own bubble and make me a super well rounded person. But instead it just filled me with despair.’
Not My Fault was recorded across various sessions at The Northbourne Centre in Didcot, Oxfordshire, as well as Marlboro House and the band’s own house in Manchester. It was engineered by Sam Jones and Chris Warr, produced by Sam Jones and False Advertising, and mixed by Sam Jones.
Not My Fault is released on 17th March 2017
Upcoming Tour Dates:
16th February – The Lock Tavern, London
22nd February – Otso, Huddersfield
23rd February – Dive, Manchester
3rd March – The Fulford Arms, York
4th March – Nemix, Newcastle
25th March – Minifestival de Musica Independent, Barcelona
31st March – Threshold Festival, Liverpool
13th April – The Chapel, Leeds
14th April – Wales Goes Pop Festival
15th April – Stockton Calling Festival
22nd April – Wrong Festival, Liverpool
*12th March – 19th March – SXSW Festival, Austin, Texas*:
15th March – Official Showcase, BD Riley’s (w/ Muncie Girls, Leggy, The Britanys)
16th March – UKTI British Music Embassy Showcase, Latitude 30