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Sailor Jerry celebrates the life of Norman ‘Sailor Jerry’ Collins with party

Sailor Jerry is hosting a party to remember at Slim Jim’s Liquor Store, celebrating the life of Norman ‘Sailor Jerry’ Collins (1911-1973) – the Father of American Old School tattooing and inspiration behind Sailor Jerry Spiced Rum.

When: Tuesday 12th June

Time: 7PM – 2AM

Where: Slim Jim’s Liquor Store, 112 Upper Street, Islington, London, N1 1QN

Entry: Free

It is 45 years since Norman ‘Sailor Jerry’ Collins passed on 12th June. To mark this anniversary, the first 45 people through the door will receive a free Sailor Jerry drink, so get there early! Guests won’t go hungry, with free pizza also doing the rounds!

There will be Sailor Jerry specials all night, with the Hawaiian Punch perfect for summer, the spicy Jerry Loves Ginger, the citrusy Backyard Lemonade and more, all at £5 each. Check out the new bottle design from Sailor Jerry with your kickass cocktail of choice in-hand.

In honour of the tattoo legend himself, there’ll be a £100 tattoo voucher up for grabs on the night as a raffle prize. Every Sailor Jerry drink sold will be served with a raffle ticket. One lucky winner will have the chance to go all in and receive a tattoo of their choice at a local tattoo parlour.

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