FALSE ADVERTISING are pleased to reveal the video for their new single ‘Not My Fault’ following a triumphant week at SXSW Festival in Austin, Texas and looking ahead to a run of festival appearances over the coming months – full dates below.
Released next Friday 31st March 2017, you can watch and share the video for the single below
The single has picked up support from Huw Stephens at BBCR1, John Kennedy at Radio X as his Exposure Hot One, and Amazing Radio, with spins from many more specialist shows. The track is the first in a run of standalone releases that the band plan to drop throughout the first half of this year, building on their caustic, fuzz-drenched approach to alternative rock carrying echoes of underground ‘90s champions Cave In, Hundred Reasons, Idlewild and Garbage.
Explaining the concept for the video, the band say: ‘We basically just wanted to be selfish and have a great day, so we went and spent loads of money on arcade machines, grilled cheese and alcohol.
‘The song is about being semi-oblivious and detached from the crazy political landscape that we reside within these days, so we thought fuck it, let’s be oblivious and do whatever the hell we want to bring it to life.’
‘We filmed, directed and edited it ourselves as we do with the majority of our music, artwork and videos.
‘You can tell this because there is only one shot when all three of us are in it together, which we got Chris’s girlfriend Urszula to shoot for us.’
‘Not My Fault’ was recorded across various sessions at The Northbourne Centre in Didcot, Oxfordshire, as well as Marlboro House and the band’s own house in Manchester. It was engineered by Sam Jones and Chris Warr, produced by Sam Jones and False Advertising, and mixed by Sam Jones.
Not My Fault is released on 17th March 2017
Upcoming Tour Dates:
25th March – Minifestival de Musica Independent, Barcelona
31st March – Threshold Festival, Liverpool
13th April – The Chapel, Leeds
14th April – Wales Goes Pop Festival
15th April – Stockton Calling Festival
22nd April – Wrong Festival, Liverpool