New York City’s own self-proclaimed ‘rhythmic disciple’, HOLDN has made quite the arrival upon her first step into pop music with her debut single, BURN She brings a full plate of emotion and honesty with a sharp-toothed side of unapologetic wit to the pop table, while graciously luring you in with her mysterious aesthetic and soulful, yet haunting, melodies. Hailing from the alt-rock world, she has previously stepped into the spotlight at festivals such as Vans Warped Tour & Skate and Surf Festival and onto stages across the country including Webster Hall, Starland Ballroom, and many more. She is tasteful, yet daring; but also shockingly enough, HOLDN is an ‘alter ego’ who just so happens to be herself in its most revealing form.
We managed to catch up with HOLDN as she talks about the upcoming single and more!
So how pumped are you to be releasing ‘Burn’?
‘Burn’ is a song that has been a long time coming. It collected some dust for a while before it became what it is, but I am beyond excited to have something as special as ‘Burn’ is to me to release as my first impression to you all.
So how long did it take to create the music video?
The concept for the music video actually came to me in the middle of the night. I woke up abruptly out of a dream and suddenly had this idea and wrote it down in the notes on my phone. I vaguely remember waking up in the middle of the night later that day, but something was telling me to look at the notes on my phone and there it was. An entire concept for a video penned at 3:31 AM. Once I had the idea, the planning and execute took just over two months.
Can you tell us a little bit about the song?
‘Burn’ was written during a fairly dark period of my life. It was my first real experience with someone abruptly exiting my life with no rhyme or reason. I never got an explanation, but I did somehow translate the feeling I had into this song at a time when I felt I couldn’t even explain to myself how I was feeling. It’s about this person staying within close enough proximity to see you suffering and for them to simply not care, yet still watch. The best thing I can compare it to was feeling as if I was unknowingly drenched in gasoline and this person tossed a match, ran far away enough to not get burned, but stayed close enough to watch it happen.
Will you be releasing a EP/Album anytime soon?
An EP is in the works! I am always writing. I am always collaborating. I am always creating. It’s a very personal and therapeutic outlet for me.
If you could work with any artist or band on a new song, who would it be and why?
Sara Bareilles. Hands down. Sara is an extremely special artist who articulates feeling in a way that creates such realistic imagery that it spikes a feeling in your senses. I admire that and strive to do that in my own way.
What has been your proudest moment to date?
My proudest moment has probably been wrapping everything (song,video, release) on ‘Burn’. It seems so surreal to me to finally have something that accurately depicts who I have become and what my brain has been up to these last few years.
What has been your funniest moment on tour?
I have so many funny tour stories, but the one that probably takes the cake was when everyone on the tour bought a few jars of some real moonshine from some random garage looking liquor store in Nashville and we all ended up about a mile up the road at a Miley Cyrus concert. It was one of the most hilarious, fun nights of my life. My best friend, Zach, and I still periodically send photos to each other from that night.
What does it mean to you when fans listen to your music?
Everything! It seriously means everything. Even if my music is something that isn’t for you and you gave me a shot, I appreciate you. If it is for you, thank you. I appreciate you too! If it wasn’t for the people listening to the music, i’d never have anyone to connect with or anyone to relate to.